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THE PLANT: Ampelopsis Grossedentata grows wild in the south of the Yangtze River region in China, and it has been used as a Chinese medicinal herb for over 2000 years.

THE ACTIVE COMPONENT: Dihydromyricetin, a type of flavonols, is a major bioactive component in Ampelopsis grossedentata.

Many scientific researches has suggested that Dihydromyricetin can be used as a new cosmetic ingredient for weight loss. With substantiated activity on the lipid metabolism of the adipocyte. It is suitable to be formulated into any kind of anti-cellulite, slimming and/or body modelling cosmetic treatment mainly aimed at reducing the fat amount in the adipose tissue.

Traditionally, active compounds acting only on the two pathways (Lipogenesis inhibition & Lipolysis stimulation), usually via adrenergic receptors, such as caffeine, etc. Differently from traditional cosmetic ingredients, Dihydromyricetin acts on three pathways:
1).Lipogenesis inhibition: by reducing the synthesis of new triglyceride into the adipocytes.
2).Lipolysis stimulation: by activating degradation of triglycerides stored in the adipocytes.
3).Adipogenesis decrease: by suppressing cell differentiation from pre-adipocytes into mature adipocytes, thus preventing adipocyte cell renovation and reducing triglyceride accumulation.
With the aboved triple-action. It is also scientifically demonstrated and based on a new mechanism of action on the adipocyte metabolism. Marked decrease of adipogenesis and lipogenesis as well as increase of lipolysis makes it a novel molecule applicable in cosmetic products aimed at both prevention and treatment as well as keep-fit.

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